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Guidelines for the Master Degree of Creative Application in New Media

一、Emphasis on new media research and innovative application

New media encompasses numerous industries, including information technology, hardware, software, mobile vehicles, innovative service, content creation, and any emerging industry related to media technology. Therefore, we envision courses of this degree to break the boundaries of traditional academic framework, channeled through interdisciplinary concepts and combined with elements in new media-related fields. We aimed at integrating essences of media technology application, informational design, poll analysis, intelligence judgement/reaction, social design, and local cultural innovation. Participants will be equipped with a wide range of capabilities, both theoretical and practical, as well as innovative thinking and technical application.

二、An environment fostering latest and greatest new-media entrepreneurship

          The third emphasis of this degree is to create an incubator space which fosters entrepreneurship for the latest and greatest new media company. We value social responsibility. We strive to transform ambitious entrepreneurs into practical start-up executives, by a series of comprehensive and concrete training, such as action initiation, market insights, potential business models, and real-world validation. We hope to turn knowledge into products that drive the next successful enterprise.

Core Competence

Individual  1.  The ability to communicate in multicultural media.
 2.  Social practice with both local awareness and global perspective.
Expertise

 1.  Develop practical skills in new media analysis and technology application.
 2.  Integrate interdisciplinary skills in humanities, arts, social sciences, and information communication.

Society

 1. Apply new media to industry, government, academia and society.
 2. Make innovation and entrepreneurship for future global businesses.

 

Career Pass for Graduates

Media Industry

 Television industry, film industry, broadcast industry, digital media, cultural business…etc.

Digital Platform

 Self-media industry, service design industry, user experience design, app development…etc.

Art and Technology

 Data analysis, interactive curation, information design, product development…etc.

Interdisciplinary industry

 Advertising industry, new media industry, big data industry, blockchain industry…etc.

Cultural Administration

 Government, communication bureaus, cultural bureaus, museums, galleries…etc.

Entrepreneurship

 Innovation and entrepreneurship in all above industries.